I am a B2B journalist based in London. I'm using this space to share my work I have previously done in my spare time.
Semi-pro basketballer recalls how he started his international brand: “It was difficult to hear I’d never be able to play again”
Playing semi-professional basketball and running an environmentally conscious streetwear brand are polar opposites. When Max Carpenter found himself unable to play the sport of his dreams, he had to find another passion. That’s when he began making t-shirts for his friends. Since then, Faker Supply has over 16,000 followers, selling in 75 countries, and has over 500,000 views on TikTok. Max tells me about his journey to becoming an international streetwear brand and the difficulties along the way.
Gendered beauty products are a myth: Make up is for everyone
In marketing there is a general rule, pink means girl and blue means boy. They push gender stereotypes to convince consumers to buy certain products. But what makes The Bible, ear plugs, and pickles male or female? Yes, they are all examples of items that have been gendered. There is a method to this marketing madness, and it allows companies to sell the same item for more profit.