David Wyld
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (300/0)
Leadership Under the Gun: What the Alec Baldwin Situation Teaches Us About What It Really Means to Be a Leader
Alec Baldwin. Unless you’ve been living under a rock (without WiFi) for the past few weeks, you certainly know the story. On October 21st, the actor was filming a scene in New Mexico for a Western movie. “Rust," that he was not only starring in, but producing as well. He was practicing a scene inside a rustic church, holding a gun that had been checked for safety by the independent film’s armorer, Hannah Gutierrez-Reed. Somehow, the gun discharged a live bullet - a bullet that was not supposed to even be on the movie set. The bullet struck and killed acclaimed cinematographer, Halyna Hutchins, and wounded the film’s director, Joel Souza.
By David Wyld2 years ago in Criminal
- Top Story - December 2021
The Great Christmas Tree Debate: Is a Real or an Artificial Tree Better for the Environment?Top Story - December 2021
Introduction America today is a country divided. There is the great political divide of our times between the “Red Team” and the “Blue Team.” There are the “vaccinated” and the “unvaccinated” when it comes to COVID. There are those who intensely follow sports, celebrities, crypto...whatever, and those who feel that such pursuits are a waste of time. And more and more, our positions are hardening on seemingly everything, where we see fellow travelers as being with us and those who see things in an opposite, or even neutral way, as being against us.
By David Wyld2 years ago in Earth
Inflation is Everywhere, But Should We Be Surprised?
Overview Inflation. You can't turn on the TV without hearing about it. You can’t go to the grocery store without seeing it. You can’t have a conversation with family, friends, or colleagues without the subject coming up. Today, there seems to be no bigger story or pressing concern - well, except for that pesky COVID virus that just won’t seem to go away - than inflation. Seemingly everywhere we turn today, from buying food for our families...
By David Wyld2 years ago in Journal
The Power of Word of Mouth Marketing
Overview Recent research has shown an almost complete disconnect between what marketing execs think “works” and what really works to actually make consumers buy their products or services. Despite all the emphasis on new media and new ways of marketing, satisfied, talkative customers are still your best promotional tool today! Here’s why - and how - to start putting the power of word of mouth marketing to work for your company today.
By David Wyld2 years ago in Journal
Why Retailers Are Smart in Camouflaging Today's Supply Chain Crisis
Introduction Nothing in the retail environment is random. When it comes to big box stores, grocery stores, pharmacies, etc., major chains arrange their stores in very purposeful ways. The goal, of course, is simple: To have you buy more! Decades of solid research into consumer behavior informs how most retailers - outside of your small “Mom and Pop” stores and boutiques - are laid out. Major retailers spend many millions of dollars annually to better understand how shoppers shop, and they use that knowledge to organize their stores in an optimal fashion. The overarching goal of all of this work in merchandising is not to make your shopping trip faster and easier. Rather, what they want you to do is spend more time in their stores, as the longer you linger, the more you will spend! And specifically, they want to focus your attention on certain items, which naturally have the fastest turnover, and quite often, the highest profit margins! All of this is very deliberate, very strategic...and it works!
By David Wyld2 years ago in Journal
Why Investing in Training and Development Still Makes Sense in the Age of “The Great Resignation”
Wow! It is one tough time to be in charge of people in any organization today! Each and every day on your drive into work, one cannot help but see the signs of the times, as they are everywhere! Seemingly every business, small and large alike, not only has a simple “Help Wanted” sign out front. Today, those signs seem to be trying to “one up” one another, as all of these firms - from fast food restaurants to retailers to warehouses and distribution centers to manufacturers and every category of business in between - are engaged in a desperate struggle to attract new workers. Companies are touting starting pay of $10…$12…$15…$20 an hour for jobs that just a year or so ago paid nothing close to those levels. Firms are adding incentives beyond higher hourly pay, throwing in signing bonuses in the hundreds, and sometimes thousands of dollars! They are advertising that they will give new hires vacations, tuition reimbursement, and more!
By David Wyld2 years ago in Journal
Patagonia’s Big Advertising Fail in the Snow
Overview If you are at all involved in marketing anything, then you’ve been there. Whether you are marketing a product, a service, a hospital, a political candidate, or a university, you’ve been there. We’ve all been in a conference room with a group of people with a task of, well, creating something. Whether that be a branding message, a new packaging, a new logo, or an advertisement for any media, we’ve all been in “the room where it happens.” Sometimes, the ideas flow. Creative people are “on their game,” and the results can simply be magic. The “right” mix of creative talent assembled for such a purpose can create a successful marketing vehicle that can, in many cases, not just help the company for a month or for a season, but in the case of branding and logos, pay dividends for decades! The “best” advertisements - for the Web, for print, for audio, for TV, etc. - come from just such creative processes. Those ads do not just become memorable in the ad business and win industry awards. More importantly, they drive sales and help build a company’s brand image, recognition, and trust in the minds of consumers.
By David Wyld2 years ago in Journal
The Learning Curve at Work: Solar Energy Has Reached the "Tipping Point" for Wider Application Simply Because It is a Smart, Economic Choice Today
Overview As a strategic management professor and consultant, I have had the opportunity to be in “the room where it happens” on many occasions. Through the years, I have been in the conference rooms and board meetings where corporate leaders have worked through complex issues to make decisions that were far from routine. And on a few occasions, I can safely say that I have been a part of “make or break”-level decisions, strategic choices that could well determine the future of the company and all of the people that depend on it for their livelihoods.
By David Wyld2 years ago in Earth
Reports from the Front Lines of America's "Chicken Sandwich Wars"
Overview There are certain subjects that will always spark a heated debate these days in any setting where two or more adults are gathered - at the office, out socially, or in colleges and universities. Sure, things like former President Trump or who belongs in the College Football Playoff will cause intense arguments these days. But if you want to really stir things up with your friends and colleagues and provoke intense conversation, just mention these two words: Chicken sandwiches!
By David Wyld2 years ago in Feast
Consumers' Puzzling Perceptions of Scarcity in an Age of Abundant Viewing Choices
Introduction For those of us “of a certain age,” we have a perspective that well, younger people today just can’t appreciate. Growing up in the 1960’s and 70’s, watching television meant watching what was on TV live, at the moment. In the days before the first VCRs and DVRs were still a long, long way away, those of us in major metro areas in the U.S. had 3, 4, 5...maybe 6 or 7 TV channels to choose from. If one lived in rural areas, you might be lucky to get even 1 or 2 channels. How did we ever survive?
By David Wyld2 years ago in Journal
Which Companies Have the Best and Worst Corporate Cultures in America?
Introduction How many times have you gone into a store or a restaurant and thought to yourself, “Gee, this would be a great place to work?” Alternatively, after shopping or dining out (assuming you still do those sorts of things these days…), how often have you come away thinking, “Thank God I don’t have to work there!”
By David Wyld2 years ago in Journal