David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Rebranding a Religion
5 months ago
We have witnessed many rebranding efforts in the annals of marketing history. Some have been spectacular successes, while others, well, not so good! According to a recent Forbes article on the subject...
#MeToo Comes to the Workplace
6 months ago
One thing we know for sure today is that the rules, the norms, the expectations—in short, everything—is changing regarding interactions of men and women!
A Toys "R" Us Revival?
6 months ago
This past June, when the last Toys "R" Us stores closed, retail analysts—along with many, many "regular" people across the country—lamented what was the end of an era. There was a general consensus th...
How Not to Leave Your Job
6 months ago
We may all sometimes have a fantasy—a dream—about how we will one day leave our jobs. Some picture having a big, catered party with their coworkers, ending in a crescendo of toasts/speeches that go on...
Motivation for the AARP Generation
6 months ago
Those of us of "a certain age"—meaning that we get a lot of mail from AARP each week—are repeatedly told one message. In their commercials, on their website, in their magazine, in their mailings, etc....
The Looming Death of Sears
6 months ago
Sears is now a penny stock! Just let that sink in for a minute (and really, really sorry if you are unlucky enough to actually be a Sears stockholder!). This not only means that the companies stock ha...