Daniel Lindsey
Stories (38/0)
There are five key elements to a good campaign
From today, we will enter the part of activity operation, which is divided into two classes. This class will be more basic and focus on five elements to ensure the successful completion of an activity. The next class is the advanced class.
By Daniel Lindsey2 years ago in 01
Draw your content matrix
Why are the words about content so popular in the past two years? Content entrepreneurship, content operation, we media, content e-commerce and so on... Content itself is nothing new, but for a long time it has been separated from transactions. However, when Taobao and other e-commerce platforms join a large number of content guide channels, wechat \ Weibo such a naturally full of content platform and access to convenient transaction methods. Content and transactions come together more naturally and closely than ever before.
By Daniel Lindsey2 years ago in Lifehack
If you can't afford a KOL, use key people
In China, we all have the experience of "relying on others to do things". In fact, the person we ask is a key person in the matter itself. He has some voice, decision-making power and influence. In the age of social e-commerce, the power of key people cannot be underestimated.
By Daniel Lindsey2 years ago in Journal
Short survival cycle but high efficiency to attract new groups
We're going to start today with two lectures on community operations. "Community" is a word that started to catch on in the second half of 2015. In fact, from the big classification, community operation also belongs to the user operation. Because you operate or users, but put them in the form of a wechat group with common values, so that you can operate more efficiently.
By Daniel Lindsey2 years ago in Humans
High-level operations need data Sense
Data operation can be regarded as a position or a kind of thinking. In reality, only large companies are equipped with a data operation or BI (business intelligence). For many small companies, the work of data operation is permeated in every operation post, which is a kind of thinking required by every operation, meaning that data is used to guide business decisions and drive business growth.
By Daniel Lindsey2 years ago in Journal
Teach you to say goodbye to busboys
Last time we talked about the 80/20 rule, the method of finding the gripper, and it's a great way to get at the main contradiction of things. But it has the disadvantage of ignoring the developmental nature of things, and may make us ignore some potential that we should spend time and energy to cultivate. It's just that the four-quadrant analysis that we're talking about in this lecture can be used as a supplement.
By Daniel Lindsey2 years ago in Journal
How to become a potential new person that seniors are willing to help
Several assistants, now slowly have their own personal IP. What is it about these students? Why don't some students get this kind of help? From them, I see such a few shining points, to share with you.
By Daniel Lindsey2 years ago in Journal
Stick to the critical path
The funnel method, which I'm going to introduce today, is particularly useful for increasing conversion rates. Do you remember the e-commerce formula mentioned before? Sales = flow * conversion rate * customer unit price. When our flow is unchanged, if the conversion rate can be doubled, the sales can also be doubled! In my consulting experience, conversion rates are the key factor that many teams don't get stuck on, and there's plenty of room for improvement. It's easier to double conversion rates than traffic. If you don't have the money or resources to expand your traffic, remember to use funnel analysis to work on the conversion rate!
By Daniel Lindsey2 years ago in Journal