Chanel GmbH. It is a French private company owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was the early business associate of the couturière Coco Chanel. Chanel is a luxury retailer devoted to high-fashion, ready-made clothes, luxurious jewellery, and accessories. During his youth, Gabrielle Chanel got the title Coco during her time as a chanteuse. As a fashion designer, Coco Chanel catered for the taste of fashionable women wearing blouses and hats, trousers and caps, and simple jewellery style that replaced opulent, over-designed, and restricting dresses and accessories from the 19th century. Like Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Jackie Kennedy, Anna Mouglalis, Audrey Tautou, Keira Knightley, Kristen Stewart, Pharrell Williams, Cara Delevingne, G-Dragon, Jennie Kim, and Marilyn Monroe, male and female fashion models, actresses and actors have personified the Chanel firms. Chanel is renowned for perfume No. 5 de Chanel and Chanel Coat. Using jersey fabric by Chanel produced fashionable, cheap garments. Chanel revolutionised luxury, high fashion and everyday wear by mixing conventional corset- and bodice-based silhouettes with utilitarian fabrics, while at the same time showcasing the woman's body. In the 1920s, the simple-line models of Chanel couture made popular the "flat-chested" fashions that were the reverse of the hourglass-figure created by late 19th-century fashions, the Belle Époque of France, and the Edwardian of Britain. Chanel used colours that are generally associated with European dominance, such as black and navy blue, to represent boldness of a feminine character. The clothes of House of Chanel feature quilted fabric and leather trimmings; quilted design enhances fabric, form, and finish, ensuring a dress that maintains its shape and purpose when worn. Another example of these haute couture techniques is the woollen Chanel dress, a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black embroidery and gold-colored buttons. The accompanying pieces were double-tone pump shoes and jewellery, usually a pearl necklace, and a leather handbag. Chanel's House started in 1909, when Gabrielle Chanel opened a millinery shop at 160 Malesherbes Boulevard, the ground floor of the Parisian apartment of socialite and silk businessman Étienne Balsan, of which she was the owner. Since the Balsan flat was also a salon for the French hunting and sporting elite, Chanel had the opportunity to meet their demi-mondaine mistresses, who as such were beauty ladies, around whom the wealthiest men exhibited their riches as ornate dresses, jewellery and hats. The Chanel emblem consists of two interlocked letters-C contrary, one facing left, one facing right. Chanel was given the logotype by The Château de Crémat, Nice and was not licenced as a trademark until the first Chanel shops were set up. Together with other brands, Chanel is a victim of counterfeiters. The authentic classic Chanel handbag retails for about US$ 4,150, but a copy typically costs just US$ 200. Beginning in the nineties, all genuine Chanel handbags were numbered. Cosmetics is Chanel's most widely accessible brand, with counters in department stores around the country like Harrods, Galeries Lafayette, Bergdorf Goodman, Hudson's Bay, and David Jones, Wojooh, John Lewis, Debenhams, Boots and its own beauty boutiques. Chanel High Jewellery was founded in November 1932. Chanel made her debut at her home in Saint-Honoré Faubourg, France, dubbed ' Bijoux de Diamants. ' In 2012, the company produced a special collection to celebrate Diamants ' 80th anniversary. There are actually in series Major Jewelry, Camelia, Comete, Coco Dash, Baroque, 1932, Mini, Bridal, and Jewelry Watches. In 1987 the division of the Chanel wristwatch was established. In 1995 Division proposed a second edition, the Matelassé. Although Première and Matelassé wristwatches were famous brands, in 2000, with the introduction of the Chanel J12 series of unisex-style wristwatches made from ceramic materials, Chanel wristwatches established itself as a Chanel brand. The J12 range of wristwatches offers models in four dial-face sizes: 33 mm, 38 mm, 41 mm, 42 mm. Chanel Ltd., 2008. And the Chanel ceramic AP-3125 clockwork crafted especially for the House of Chanel by Audemars Piguet. Chanel operates the Château Rauzan-Ségla Vineyards & Winery, Château Canon and St. Supéry Estate.