Constantine
Joined October 2020
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CTO Mailcheck.co
Stories (13/0)
All you need to know about sender’s reputation
Sender’s reputation directly affects whether your letters reach the user’s inbox or not. The higher is your sender reputation the less are the chances your letter goes to spam and the ESP enforces sanctions on your IP or mailbox. Thus, even if you have an ideal selling content and an outstanding product, that all doesn’t matter for your email marketing campaign if your sender’s reputation is low.
By Constantine4 years ago in Journal