Constantine
Bio
CTO Mailcheck.co
Stories (13/0)
WHY YOUR MARKETING SHOULD BE PEOPLE-BASED
Think about your favorite coffee house. You may visit it every day, or only on Mondays, or several times a week and order the drink. Let’s imagine you love cappuccino and you always get a cup of one. A couple of weeks enough for barista to remember what you like and what you order usually. So you don’t feel surprised when he or she asks you: “As usual?” during your next visit. You respond “Sure” and they make it for you, while tempting you to try something else: “Would you also like to try out new macaroons? They’re perfect with cappuccino!”
By Constantine2 years ago in Journal
HERE IS WHY YOU HAVE POOR OPEN RATE
Email marketing may sound like an easy task. There is nothing difficult in writing and sending letters, isn’t? Just remember all the adorable emails you’ve received. Whenever you read them, it feels like copywriters or marketers wrote them so effortlessly. In fact, the situation is different and great copy requires effort and skills. But it costs nothing, if people don’t open and don’t read your emails. So what can you do with a low open rate?
By Constantine2 years ago in Journal
Email Automation For Your Business Or How To Sell More
Email marketing is known to be one of the most effective marketing tools. According to the survey conducted by WBR Digital, an impressive 81% and 80% of retail professionals indicate email marketing as the highest driver of customer retention and acquisition. However, not all email marketing strategies have the same desired impact on your business. While email campaigns and newsletters are the most used strategies, email automation should also be allocated a spot in your email marketing routine.
By Constantine3 years ago in Journal
Reasons Your Open Rate Is Low and Strategies to Boost It
A low email open rate is one of the problems in email marketing you may need to deal with every day. You have looked into every detail of your campaign, put efforts into creating an engaging subject line, put forward an exclusive offer in your email, but your open rate is still headed south? After so many efforts put you expect your subscribers to read your emails, but they don’t, or only a very few of them do? Don’t fret, you are not alone. Every business sooner or later stumbles across this problem, but thankfully, email marketing is always evolving, and solutions to pretty much every problem are found. Reasons, why your open rate is low, are numerous, and below are the ones that bring the most damage.
By Constantine3 years ago in Journal
Effective Tools To Target Decision Makers in B2B Sales
In the times of enhanced data protection and when privacy is at a premium, getting C-level executives emails in your email list to offer them your product is harder than it’s ever been. While in the B2C world every consumer makes his own buying decisions, sales in the B2B setting operate in a dramatically different way. Getting to speak to the company’s business decision-maker about your ground-breaking product or service is a little more puzzling, starting from getting that person’s email address to making the final pitch and to closing the deal.
By Constantine3 years ago in Journal
Want to Buy an Email List? We Have 6 Reasons Not To
Adestra and Ascend have conducted a survey, which results showed that half of the marketing professionals consider the enriching contact data quality to be their most important issue. Now we see how difficult is to create a really strong and valuable email list, with enough data to help you attract emails, personalized, and engaging. It can take months to build a good database for your company. That’s why you might want to find the quickest way and to buy an email list. Shortcuts save time and effort, right? However, they can cause disastrous consequences, to harm your business. In what way?
By Constantine3 years ago in Journal
7 reasons to enforce email marketing for your business
Email marketing is an efficient tool to engage your target audience. IT is important to make personalized letters because people like more being addressed personally. Emails can be sent after the specified action of the user so that you can generate a proper call to action. There can be disclosed any topic for the letter — changes in your company, special offers discounts etc.
By Constantine3 years ago in Journal
How to personalize your newsletter and increase sales?
Successful email marketing strategy development considers you know about your clients much more than just their email address. You also need to be aware of their tastes and expectations. That is the only way to make them loyal to your brand. In this article, we are going to disclose useful tips that can help you personalize the newsletter and make it engaging for your clients.
By Constantine3 years ago in Journal
Email marketing trends to keep up with in 2020
On par with social media, email has proven to be a powerful marketing tool that significantly shaped the e-commerce in the last decade. Email helps you build your customer database, converts your target audience into your loyal clients, and brings you revenue. Email marketing strategies as we know them now have been shaped by years and continue to be shaped as consumer behaviors and needs change. As we are stepping into the third decade, we have highlighted five email marketing trends that are on the rise in 2020 and will anchor for years to come.
By Constantine3 years ago in 01
B2B Emails That Strike a Deal
Writing a B2B email can take a few minutes, but the return you will receive will most likely equal the amount of time you invested in it. Writing a great B2B email takes time, knowledge, and thorough research. According to Hubspot, only 24% of sales emails are opened, and this number can go even lower depending on the industry. This number is intimidating, considering how much effort is usually put into writing an email. However, there are tips that can help you get into this 24% and be at the top of your game. Before we get into the details of a successful B2B email, let’s first take a look at the difference between business-to-business and business-to-customer emails.
By Constantine3 years ago in Journal
10 tips to “warm-up” your cold emails
Cold emailing is in a way an analog of cold calling — you have one generic message composed and you want to deliver it to a large audience, and, ideally, get a warm response to it. Cold emailing has some cons making it a type of message no one wants to either send or receive. Nonetheless, it is not something you as a business should stay away from. Cold emailing is one of the oldest marketing tools and if crafter and used correctly cold emails can generate new leads and revenues. Let’s dive deeper and see why cold emailing shouldn’t be avoided and how to make it work.
By Constantine4 years ago in Journal
EMAIL MARKETING FOR SMALL BUSINESS TIPS
Launching a newsletter for small businesses is a good way to get in touch with potential clients and increase sales. It is also a proper tool to increase loyalty to the brand. Regular communication with clients is the only way for small businesses to personalize offers and win in a daily struggle with large companies.
By Constantine4 years ago in Journal