I write with an inquiring mind about marketing, business and what life can teach us about life, and I take very little at face value.
You can find more about me at www.clivewilson.com
Why Should You Engage an Interim Marketing Manager/Director?
It’s 2021, and despite almost every form of digital and traditional marketing being widely accessible, not every business is actively engaged in marketing. It seems to make no sense, but it’s the way it is. Some of this will be down to the availability of funds, or perhaps the lack of it, but more often it’s about the mindset and culture of the business owners as unconsciously determined by the size of the business.
Marketing Lessons From the Big Players
Marketing is a strange beast. Few topics, other than perhaps politics and religion, divide opinion as much as marketing does in terms of what’s good or bad, right or wrong. Ok, perhaps Extinction Rebellion comes a close second, but marketing will never be all things to all people, and there’s a clear division in how business owners, in particular, feel about how or indeed whether they can really benefit from it.
Is it Worthwhile Completing a Marketing Scorecard Questionnaire?
Many marketing consultants use a web-based scorecard questionnaire system that will ask multiple questions about your current marketing activities, mindset and processes, and then send you an automated (or semi-automated) report that will enlighten you as to what needs to be done to change and fix what’s wrong.
Is it Really Possible to Measure Customer Loyalty?
Companies want to know what customers think of them. But is positive feedback a good measure of loyalty? Requests for feedback on everything we do online has become a dreary consequence of doing everything online.
Part 1: How B2B Companies Can Survive Post-Pandemic: Where Are We Now and What Can We Do to Survive and Thrive?
In this, part one, we’ll look at where businesses are now, what marketing really is and why B2B businesses need to learn to think differently to survive and thrive in the new, post-pandemic world. In part two, we’ll look at how to rethink your B2B marketing plan and the steps to take to move your business forward, positively and with a bang.
A bit about Clive Wilson
It didn’t start very well… School and I didn’t get on very well. At all. I failed all my exams and left with little more than a passion for electronics and an inquiring mind, always needing to understand how things worked (or mostly how things came apart and didn’t quite go back together again).
Can a Pseudo-Medieval Fantasy Help Make Us Better People?
For eight years, people raved about Game of Thrones. I didn't watch one of the 73 episodes that ran from 2011 to 2019. Swashbuckling knights, fire-breathing dragons, magical powers, witches, white walkers, and giants. Seriously?