Seedlip boasts being the first non-alcoholic distilled spirit, taking inspiration from an old recipe book of herbal concoctions from the 1770s. They seek to quench the thirst of people who wonder “What do I drink when I’m not drinking?” and have three flavors of distilled spirits. Grove 42, Spice 94 and Garden 108 all have unique flavors and descriptions, and I went with Garden 108 for this week’s review. Garden 108 is a floral blend and includes handpicked hay and sugar snap peas, which sounded weird as hell to me. As we all know, if it sounds weird, I need to try it.
My sleep schedule has been all fucked up. I think it’s a combination of anticipation, a lot going on in my personal life, and a general sense of sadness about world events. Anyway, I haven’t been sleeping. I’m sure a lot of you can relate. Lack of sleep is the most jarring shock to the system. It makes the night unbearable and the following day is even worse. There’s a fuzzy haze on everything..conversations, the work day, food. Nothing sounds or flows or tastes quite right.
Dr. Joseph Priestley is allegedly responsible for creating carbonated water by accident in 1767. I say “allegedly” because I wasn’t there. But in 1772, he published a paper with possibly the horniest title of any paper ever written: Impregnating Water with Fixed Air. I don’t care what anyone says, he wanted to have sex with that water. As a longtime seltzer fan, I honestly don’t blame him. Seltzer is a water worth fucking.
There are few beverage companies I can legitimately admire, and even fewer with a flavor as bold as Inca Kola. I’ve had champagne colas before, but I had no idea about the rich history of Inca Kola, and how the company went head to head with Coca Cola in an ongoing rivalry that lasted for decades. The drink originated in Peru, and started off as a small family-made beverage. Soon, it grew due to popular demand from its taste and its insanely unique look. In the 80s and 90s, restaurant chains in Peru were swapping out Coke products in favor of Inca Kola. Coca Cola couldn’t compete with sales of the beverage, and repeatedly sought to buy out the company. Inca Kola wouldn’t budge. Instead, Inca Kola held its ground, forcing Coca Cola to partner with them instead of buying them out. While Inca Kola was never the only Peruvian soda brand, they did become the most popular, and it’s still the #1 selling soft drink in Peru.
Every beverage claims to be different. There’s some kind of hook or allure to it, and while I understand that from a marketing perspective, sometimes companies’ claims are a little too bold. Moonshot asserts themselves as an energy drink with a “different kind of buzz”. We’ll see about that.
There are some cultural moments that none of us understand. CBD has made the rounds in nearly every industry, from skincare to pet snacks. In some cases, the motives are entirely unclear. A few CBD-infused beverages have cropped up on the market over the last few years, and Recess joining the ranks with a perfectly instagrammable can and simple tagline: “calm, cool, collected”. The line currently includes three flavors: peach ginger, pomegranate hibiscus, and blackberry chai. Their website claims that they have “canned a feeling”, with dreamy cloud imagery and relatable millennial adages about how they “have too many browser tabs open”. They’ve managed to target their audience, but my main question is this: does it work?