Interesting and useful articles about marketing, our product and online communications
Omnichannel vs. Multichannel Marketing
Marketing communications in the digital age evolve by the day. Getting and retaining customers is all about providing a great customer experience from first interaction throughout the buyer's journey. Today, consumers wield all the power, and with just a quick skip, swipe, or scroll, they determine whether a brand stays relevant or not.
Warning Signs of Customer Drop Off from Your Digital Service
A substantial chunk of our sales and marketing strategies focuses on increasing the quality website traffic of your business website and getting a consistent batch of new customers. Sounds fair, right? After all, you need to keep expanding your customer base to increase your revenue and earn profits.
Marketing Automation for Insurance Companies
The Internet has provided marketers with special tools for customer acquisition and customer retention. Marketing automation platforms are becoming one of the most powerful tools for the above-mentioned activities. The emergence of CDP has brought about global changes that make it possible to work with clients on a whole new level. It goes without saying that these changes have influenced such a large field as the insurance business.
Focus Your Marketing: Create a Defining Customer Profile
Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand.
AI & Rule-Based Chatbots: What's Your Business Choice?
The digital age has led to high customer expectations. From eCommerce, healthcare, marketing, or finance, instant communication is essential in every business. Today, chatbots provide businesses in different industries with the capability to keep customers engaged and satisfied.
Mobile Push Notifications 101
Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as "the latest marketing trend" or "future of marketing." The truth is mobile has become an undetachable part of life, and for this reason alone, mobile has come to rule the world of marketing.
An In-Depth Guide on Web Push Notifications
In the current competitive business environment, most small, medium, and large businesses face challenges in creating engaging channels that provide customers with relevant information for more clicks. This explains why more than 70% of online shoppers don’t return to online stores. If you have been struggling too, take advantage of web push notifications.
8 Key Digital Marketing Metrics
When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific marketing metrics to track and predict business trends and patterns.
Conversion Funnel: Stages and Optimization
Conversion funnel analysis isn't the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads, and customers forward as their relationship with your brand deepens. Each category of contact has its own conversion actions, such as subscribing to your email marketing list. These different actions are all considered within your digital marketing conversion funnel.
Influencer marketing is on the rise. From 2016 to 2020, investment in this type of marketing increased from $1.7 billion to $9.7 billion. Such brand trust proves that influencer promotion works. Let's try to figure out what influencer marketing is and how to build a strategy for working with influencers and track the result correctly.
How to Do an Email Blast
What is an Email Blast? An email blast is an email marketing tactic also known as an email broadcast. When you send email blast, you’re sending a message to a large group of contacts at once. For example, if you have an existing email list with three segments — leads, customers, and past customers — an email blast would reach all of them. However, you would still personalize the message with custom fields.