How to improve your commercial awareness
When I begun my undergraduate law degree , one of the first things I remember being drilled into our brains from day one was developing commercial awareness. Essentially, commercial awareness is being conscious of the developments that are occurring in the business world. Having commercial awareness increases the confidence that you have with yourself when speaking to clients but it also builds client confidence in you as well. The aim of the game is to retain clients so that they keep coming back to you for their legal matters and concerns. For many clients, these matters can be stressful and an emotional time, the service you are selling is not just the advice you give, but as a lawyer you are the service, so showing the client they are in good hands is very important. In this article I will set out some of the best ways I have found to build commercial awareness.