Alex Hall is customer experience specialist with more than five years of experience in customer support and customer experience.
How To Improve Customer Experience For GEN-Z and Millennials
Customer service can make or break any business. Being available for your customers at all times and delivering seamless CX is absolutely essential for a business to grow and retain customers. To be able to deliver a good customer experience it is important to understand the client you are catering to. When it comes to understanding your customers, it is important to talk about generation Z, the youngest generation of consumers, because in a few years they will be the biggest customer base with the most purchasing power. According to studies, in 2021, GEN-Z already made up 40% of the consumers in North America, with $44 billion of direct buying power. Understanding this demographic and designing customer experience for GEN-Z, according to their expectations is inevitable