This article will introduce both the technologies of Augmented Reality and Virtual Reality to later discuss how businesses can leverage such technologies to strengthen their business, or harness their benefits as part of their business development strategy. Moreover, the article will share insights on how we can monetize such technologies to introduce new revenue streams for businesses.
As screens get smaller and attention spans get shorter, it was inevitable that entertainment would follow. As technology advances, entertainment adapts to fit the new media outlets on offer. Now tech and film are combining in an exciting evolutionary step that brings high-quality content straight to the palm of your hand.
I spent the last week with my team at the world's largest gathering for those who thrive on the business of consumer technologies: CES. It's a universe of innovation and inspiration, where capital-hungry startups in Eureka Park can get noticed by venture capitalists, and tech giants can flex their trade show budgets. We are more dependent on technology than ever; our needs are starting to mirror our wants. Part of my job at CES is to answer the question: How will I allocate my company’s time and resources to take maximum advantage of technological innovation? My thought process follows.
It's no secret that AR and VR are all the rage amongst adults, but how can kids get in on the fun? For the latter, this new-ish technology might be a tad difficult to navigate. After all, when I was a kid, I could barely save my Pokemon Red on the GameBoy Color, so I really do feel for the younger crop of children that have difficulty understanding virtual reality. I can barely work my oculus rift, and I'm 26 years old (although I can't say I'm really an adult in anything other than title).
I am, admittedly, over prepared, in most cases. It may be because my Gameboy Color died once when I was at after-school care and I had to play Uno until my Dad picked me up, or it may be because I saw a girl swoon over a guy because he had a lighter even though he wasn't smoking. I don't know, I was pretty drunk.
If there's one thing we've all learned to love, it's the invention of the smart home. Smart home AI devices like Alexa let us set the mood in our houses, let us save money on energy expenditures, and even help us make sure we arrive home to a hot meal.
Think about it: for millions of years, humanity's existence was filled with struggles: for survival, for social change, for dominance, and also for science. However, never before has science and technology had such dire significance for humanity.
Ah, the Ruskies! They are seemingly everywhere, and seemingly unstoppable these days. They are manipulating our elections, if not our President. They are invading their neighbors and flying bombers to Venezuela. They even have a leader who at 65 still proudly, and often, takes his shirt off in public...