Online Shopping: 6 Problems Customers Face
Proxgy Virtual Online Shopping
The global popularity of e-commerce can be summarized in just one word – convenience. Purchasing products from the comfort of your own home is quicker and easier than visiting a brick-and-mortar store. It allows you to compare prices on similar items without spending half the day walking around the street, while reading customer reviews to see whether the product matches your expectations.
Online shopping is certainly on an upward trajectory, especially since the beginning of the pandemic. With live video shopping in the picture, the retail and e-commerce sectors have been revolutionized. Moreover, with video shopping apps like Proxgy, offering immersive experiences virtually to customers, who can resist?
The e-commerce boom has certainly changed the way we shop for the better. People are relying more on online discount sales and schemes, with major companies launching their products exclusively on online shopping websites. But, like everything else, the world of online shopping is not all roses.
Despite all the efforts of e-commerce companies to alleviate them, there are a few problems that customers still have to face while shopping online. Let’s take a look…
1. Quality Issues
The most common problems faced by shoppers who shop online, is the quality of the product. When you shop online, you do not have any guarantee on product quality. You can't just rely on product reviews as they are not reliable. Many e-commerce websites just function as an aggregator of sellers. So, there are high chances of fraudulent sellers registering themselves on websites, selling fake products in the names of branded ones. Not receiving clothes and footwear of proper sizes, is another problem faced by consumers while shopping online.
2. Customer Experience
Most online business owners recognise the importance of delivering a positive customer experience. Yet, it remains true that many companies fail to invest sufficient time and energy into this area. The result is a website that is difficult to traverse. Relevant products are lost within cluttered navigation or poorly optimized on-site search engines, leading to frustration as customers struggle to find the products they want. Worse, with so many alternative online stores to choose from, this will ultimately drive them to a competitor’s site.
3. Missing/Lack of Product Information
Consumers hate dealing with returns just as much as retailers or brand manufacturers do. They refuse to buy a product online if they cannot capture it mentally or cannot imagine how it will look like once unpacked. Not offering detailed product information that addresses the shopper’s questions about a product is a crucial mistake. It reduces your trustworthiness and triggers your visitors to leave your store in a hot second.
4. Delivery and Logistics
One predicament that constantly turns up while shopping online is when the order will be delivered. While all e-commerce sites have order tracking systems for their customers, they aren’t always accurate. Delivery personnel often turn up at our homes when we're at work or out somewhere as there's no way to fix a particular time slot for the delivery to take place. This same issue exists while returning products.
5. Payment Issues
There are lot of online shopping problems faced nowadays. Many consumers become victims to online payment issues. Even though there are several payment methods like Net Banking, Credit or Debit Card payments and even Cash-on-delivery, there are payment failures due to website’s server error, payment gateway error or issues with One Time Password (OTP). Technical glitches often deduct the payment from buyer’s account or card, but the website does not receive the payment.
6. Personalization
Personalization is fundamental to providing positive customer experiences. Without it, the shopping experience tends to be impersonal and disjointed. Rather than being guided to the products they’re actually interested in; shoppers find themselves swamped with links to irrelevant times. Apart from reducing the likelihood that they’ll make an impulse buy, it actively deters them from returning to your site in future.
These 6 common problems are what customers face when shopping online, but with smartphone apps like Proxgy, which offer highly immersive shopping experiences, most of these issues can be eliminated. And it is so easy! All you have to do is log on to the Proxgy user app, click on Proxgy for Shopping and your virtual avatar will be assigned to you, who will help you look for what you want, all the time interacting with you in real time via a 360-degree camera technology.
So, what are you waiting for? Book your Proxgy now!
About the Creator
Manoj Upadhyay
A digital marketer & content creator with an extensive experience of 10 years working as SEO.
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