Let’s See What Is Trending In 2021 For Magento Ecommerce Development

The eCommerce sector has grown exponentially in the past few years with several websites booming with a large user base. Coronavirus pandemic has pushed even sellers who were not using eCommerce platforms earlier to sell their products online.

New online shoppers considered this a better way of buying than going out for every individual item even after lockdown ended in such risky times. Hence, the growth for better and optimized ecommerce solutions has risen.

To help beat the competition, numerous eCommerce development platforms have also come up simultaneously. Brands remain on a constant lookout for ways to guarantee enhanced customer experience. Magento is one of the most popular among them due to factors like user-friendliness, robustness, availability of the latest trendy and in-demand features, making it highly suitable for businesses wanting to innovate. Using magento development services provides a smooth experience to customers and enables key SEO parameters for small to large scale projects. This drives organic traffic well and boosts conversion rates.

Latest Magento Development Trends For 2021

In this dynamic market, it is crucial for any company using Magento or planning to hire magento developer to keep up with the latest trends. Discussed next are the latest magento development trends for 2021.

1. Voice search integration

Voice search is being implemented for even the most basic websites and ecommerce is no exception to it. With voice-based searches, customers can do away with having to type sentences or words to find their desired products or services. Voice based navigation and integration of assistants are also gaining popularity. The growing sales of smart speakers is proof enough of the increasing acceptance of voice technology by customers. Addition of this feature by any magento development company will boost the RoI.

2. Sustainability

The world is becoming more conscious about sustainability practices to save the environment. Gen-Z and millenials are quite vocal about their support for it. During magento application development, remember that a lot more people are careful than before about reading product and brand descriptions like whether the product is cruelty-free.

3. XR

Extended reality (XR) technologies like augmented (AR) reality and virtual reality (VR) have gone beyond gaming to capture market share in different sectors like healthcare and real estate. By extending it as a feature of eCommerce website development services using Magento, you can gain consumer trust. This is because people would be able to see what the product actually looks like in a more effective manner than just a picture before buying.

4. AI and chatbots

With the help of artificial intelligence (AI)-based algorithms, buyer behaviour can be easily assessed and hence customers get better product recommendations on major eCommerce platforms. You would have noticed how advertisements pop up related to the products you have been wanting to buy or have already bought. These days, most small businesses are implementing it with the help of an ecommerce development company to increase their sales.

Those offering magento development services use AI-based user-friendly chatbots as it is easier to understand and predict customer buying patterns by analysis of previous history, among other factors. These small pop-up boxes that usually stick to the website’s bottom right corner can also answer the basic queries via text, voice, video tutorials and suitable web links.

5. Live Streaming

It’s no hidden fact that live streaming has become a popular form of content on social media platforms. The same goes while building ecommerce solutions. Product demo via live streaming has seen a huge growth and will continue to be a trend this year to increase customer interaction with the company and help them clear any doubts.

6. Push Notifications

Push notifications have the potential to attract the right customers for a product. Chances of anyone thinking of buying will click on the link after noticing latest offers and discounts is quite high. Even if customers leave products in the cart, push notification extensions by ecommerce website development services will help them remember.

7. Micro animations

World of memes is not only engaging but it is one of the best ways to grab the attention of everyone. eCommerce Businesses can capitalize on this trend with the help of a magento development company by using GIFs and other animations to attract a wider user base to their platform.

8. Integration with social media

Marketing your products on social media like Instagram and Facebook has been the trend for companies to improve brand awareness among people and will continue to remain so. The noticeable increase in the number of online ads with each passing day on all the social media platforms proves that this is a must for every ecommerce development company. Magento has support enabled for digital marketing to further boost eCommerce growth.

9. Progressive web app

The demand for progressive web apps (PWAs) is at an all time high for magento application development. PWAs do away with the need to build a separate interface for web apps and mobile apps. The shift to headless architectures is making this simple. Even if customers have poor Internet connection, they can do all the tasks and when the Internet connection is available, the queued tasks which could not have been done before are being done.

10. Increased organic searches

You must remember that the building of an attractive website is jor everything. You must have an organic traffic in order to run it. Organic traffic can also help to improve the rank of the websites on the search engines. Magento can control most of the SEO parameters, be it is user centric and robust in nature. The search featured which is also known as Searchanise can help to find the required Magento website quite easily. This is one of the best tools which has helped the e-commerce businesses to accept Magento as a performing platform. The overall user experience is improved with these features and as a result, the organic traffic is also increased

Final Words

These trends are also the reason why anyone should invest in Magento development. Magento when used in an accurate manner can expand the target audience in no time. The constant updates don’t have a high learning curve and can easily be picked up, in case you hire magento developer. This makes the platform favourable for meeting new demands in the future.