HOW TO INCREASE APP DOWNLOADS – 10 POWERFUL STRATEGIES FOR MOBILE APPS - SEO Company Coimbatore

How to Increase App Downloads – 10 Powerful Strategies for Mobile Apps

With over 6 million apps available, attracting user interest is not an easy task. Even if you have created the best app to boost its rank in the Appstores, to make it visible for the users, to increase the downloads and to generate revenue from it is a challenging task. In this article we will discuss some of the best strategies to increase app downloads.

1.Go for a great icon

2.Create eye-catching demo videos

3.Market your app on social media

4.Encourage ratings and reviews

5.Create a website and blog

6.Bang out compelling, Keyword-Rich Description

7.Promote your app through email marketing

8.Prioritize Appstore Optimization

9.Partner with Influencers

10.Consider ad retargeting

1.Go for a great icon

Your app’s icon is the first thing that your potential customer sees in the Appstore. So, make sure that its visually appealing enough to catch their eyeballs. Keep it simple. Avoid cramming up lots of colors and jamming up every feature into that tiny icon. If yours is a gaming app then you can try cartoons like graphics and gaming elements. Don’t include words as it is difficult for the potential user to read in such a small space. If it is essential, then you can use the first letter alone.

It should be instantly recognizable. Use a unique shape or symbol that represents your brand. Make use of vibrant colors as they can help your app stand out against the user’s background image and other apps that have already been installed.

2.Create eye-catching demo videos

A demo video is necessary because it gives the potential customer an opportunity to experience your app. It is like you presenting the product in person. Engagement is the key here and many of us are lazy readers who prefer videos to reading a text. So, to hook your potential customers, create an easy-to-understand video that has the sound, voice tone and story that aligns with your app. It should demonstrate all the features and show how easy it is to use the app. Have all types of target audience in mind - users, investors, critics, press or bloggers when you create the video. You can also use it for ASO activities. Videos are shareable and can educate the users easily.

3.Market your app on social media

Feature your app in social media. Create a calendar for consistency. It can be anything from an image, gif, screenshot, quote text, whatever. But make a strong presence on social media channels and don’t forget to:

• Add call to action buttons to inspire instant action

• Share the videos including the demo video

• Keep posting the updates about app

• Answer all the questions, comments, and reviews

• Showcase all the positive reviews and ratings

• Try to build a community for your app

• Generate traffic with hashtags to maximize visibility

If you have a lavish budget partner with an influencer to influence their fanbase. You can even attract customers by promoting a social cause.

4.Encourage ratings and reviews

Why do I need this app? Well, this question will pop up in the mind of any potential user who sees your app for the first time, especially if he is juggling for space in his mobile. This is where reviews, ratings and testimonials can be useful. More positive feedback will raise the visibility of your app and consequently will boost the ranking. Respond to the reviews, especially if they are concerned with user’s issues. This will encourage downloads. You can also try direct contact with the users by asking them to review your app through in-app messages or follow-up emails when they make a purchase.

5.Create a website and blog

It would be disheartening if no one downloads your app on the launch day, right? Creating a website before you launch your app will help to build awareness and momentum surrounding the official release of the app. With a website you can give a taster of what your app can do, you can add some screenshots, and even ask the potential users to subscribe for a waiting list. This way you can send friendly reminders and keep them informed about the app.

You can also publish content, videos, and screenshots without worrying about guidelines and limitations as you only get 4000 characters to explain in Google Play or Apple app-store to explain about your app. It is also highly beneficial if the app requires an upfront purchase before use or has any costly in-app purchases. Additionally, you can send a contact email address or have a one-to-one conversation via a live chat option.

6.Bang out compelling, Keyword-Rich Description

Launching a new mobile app is both exciting and nerve-racking. Having a well written app description is a part of marketing strategy and app monetization. It sets the path to the potential user to know how splendid your app is. “One design fits all” doesn’t work here. So, first, get familiar with the best practices for writing for Apple App Store or Google Play Store. The Apple App Store offers roughly 255 characters and Google offers 4000 characters to dole out your description. So be sure to include your main keywords in a seamless and non-obtuse manner. Remember when you stuff keywords its called spamming.

Do extensive keyword research and look up your competitors’ strategies as well. Present the user problem and explain how your app can be the solution. Brag about awards or nice reviews. It increases the credibility of your app. Talk about the awesome features and how different the app is from others. Take care of the visual hierarchy and content organization. Don’t get too technical, just keep it simple for everyone to understand and localize your app description to reach more markets.

7.Promote your app through email marketing

With more competition in the Appstore, email marketing offers a regular way to reach users and benefit from a win-win scenario. It is an extremely successful strategy in improving your mobile app’s retention rates, return on investment (ROI) and brand awareness. It allows you to create direct contact with the users by sending regular newsletters, important updates, and promotional offers.

8.Prioritize Appstore Optimization

A strong ASO strategy will help your SEO ranking and will increase downloads. The first thing that you can start with is optimizing the keywords. Next you must choose the category wisely. Getting more positive reviews and tailoring your app according to the location will eventually lead to more conversions.

9.Partner with Influencers

Influencers have a huge list of followers who will be easily influenced by them. You need not essentially run behind high profile stars who will burn a hole in your pocket. They can even be famous YouTube vloggers or famous critics. You can ask them to feature your app in their platforms.

10.Consider ad retargeting

Gear up your ads towards the visitors to your website. This type of retargeting will slowly convince the on-the-fence visitors by constantly reminding them about your app. According to ReadyCloud, people who see retargeting ads are up to 70% more likely to convert. Retargeted ads also have a click-through rate that’s about 10 times higher than display ads.

The Takeaway

Now that you are familiar with the strategies that increase downloads of your mobile app, you can put these strategies to practice right away. If ASO is not your pie or if you have tried marketing without a beneficial result, then Ezio can help you. Ezio Solutions is a growth marketing company that devices and implements innovative digital strategies and goes by the motto #SwimAgainstTheTide. Our key strength is thinking differently to grow market share and profits.

Ezio has developed a proven methodology to help apps expand their global footprint. We increase your userbase with killing ASO strategies and can reduce your user acquisition cost. We drive growth through powerful insights, optimize your creatives to increase organic impressions and steer more organic downloads and conversions.

Talk to us now. Share your comments and let us know what you think of ASO.

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