How to Hit the Rankings with 10 Useful SEO Guides
SEO can be a tricky thing to do, and not doing it the right way can lead to you having no benefit whatsoever.
SEO can be a tricky thing to do, and not doing it the right way can lead to you having no benefit whatsoever. Search engine optimization or SEO is a way to make more and more traffic come to your website. If you have recently launched a website of your own, then you will need SEO so that your site is among the top rankers in the search engine results. It is always a good idea to get the SEO done by the professionals, but in case you need a useful SEO guide, then this article is going to help you immensely. So let us take a look at the 10 useful SEO guides which will let you stay on top of the rankings always.
Targeting Low Competition Keywords
It's needless to say, there must be many companies who are doing business similar to you. Now if you want to reach the top of the rankings, then you will have to beat them to it. So you need to find out some low competition keywords that have not been used by any of the established companies. By using these keywords in the content of your site, you can slowly make your newly launched site rise the ranks. Using high competitive keywords is not of much help as some site or the other already has them, and your site will not come in the spotlight that way. Always look for low competition keywords.
The Main Keyword As The Title Tag
Title tags are the best way to lure visitors into your site. Content, no matter how good it is, will be a flop if there is not a good title associated with it. And the way to fix this amazing title is to stick with the main keyword. When the search engine works, it checks the title tags and the meta description of the pages, so make sure to include the most important keyword in the title tag of your site. This will lead the visitors to the relevant content, that is your very own business.
Target The Title For Searchers
What a lot of people mistakenly do is they write the title well enough to attract the search engine, but when it comes to real people they might not be interested anymore after reading the title. So one of your basic jobs is to set an exciting and intriguing title that also includes a keyword. In this way, you are not only tempting the searchers to click on your page but also helping the search engine lead to your site. Title tags are meant to attract people, so make sure you do that with some catchy heading.
Titles Shouldn’t Be Cut Off
One of the worst things that can happen to someone is your title being cut off by the search engine. Previously, when people searched for something in the search engines, the titles were shown up to 70 characters. And when it comes to the meta descriptions, only 100 characters were showed. So if your title or the description is too long, then it will not be visible to the searchers, and they will scroll past your site uninterested. So if you are looking to attract some serious traffic, make sure you keep the title in the 70 characters limit so that people can read it entirely without clicking your site.
Don’t Put Things Before Content
If someone has clicked on your site, then they expect to find the content right away. If you put things before they get to see what they came for, it leaves a negative impression on the people, and they will exit. So what you can do is to provide them with what they are looking for as soon as they land on your page. To rank well, you must not fill your website with unnecessary scrolling spaces and ads. They are indirectly harmful to your site, and people might end up giving bad reviews for your website after getting irritated.
People often do an image search of products or they often jump to the image or the gallery section of your web page. So if you want them to click on your website as soon as they have found the right image, then you need to optimize the images as well. So if someone is searching and goes immediately to the image results and finds what they are looking for, they will click on that image to go to the particular site. All you need to do is to optimize the images by adding the alt text tag that will lead them directly to your website. You can give relevant keywords in the alt tag so that whenever they are searching for something similar, they come across the image on your site.
Use Of AMP
AMP, or the accelerated mobile pages, is the way in which you can make the site mobile friendly. If the site is optimized for the mobile, then more people will visit it because not everyone has a desktop of their own. So make sure you use the lightweight version if your site will load quickly and is perfectly designed for any phone screen. No one likes to load big desktop sites on their phone, and it is both time as well as data consuming.
Keep The Site Fresh
Search engines usually promote the websites that get updated on a regular basis, and if you are not doing this, then you are falling a lot behind the track. If you have a new website, then you will immediately not have a lot of content to load, but eventually, you will need to refresh and update your content punctually if you want your site to rank well in the results. One of the impressive ways to keep your site fresh is by regularly adding blog posts that can boost your site and also give you an opportunity to implement a lot of keywords in your site.
Adding Internal Links
Most people ignore the technical aspect of SEO while it is equally important. What you need to do is to link one page in your site to another to the point every single page is interlinked. What happens when you interlink is that some of the ranking power of one page is passed on to another linked page. So if you have one page that you need to rank a lot higher, then you link it with a high ranking page on your site.
Google Search console is a potent tool that will let you improve your ranking with the help of SEO. What this tool does is it will let you upload a sitemap of the website that you own. So if you upload this sitemap, what Google will do is index all the pages, images, and even the posts. Once they get indexed, they will always turn up in the search results of the searchers. So every time you update or make some minor changes to your website, make sure you upload a sitemap so that every single thing on the site turns up in the search results.
So this was the top 10 SEO guide that will help you to take your website to the highest rank. If you follow these tips, then there is nothing that can keep you from achieving what you want. So if you're going to improve the ranking of your site, then make sure you show this list to your professional SEO expert or the link building agency, and they will do all of it for you. Optimizing your website is extremely important, and if you haven’t done it, do it at your earliest convenience.