Why YouTube Shouldn't Be A Primary Business Strategy

There are many entrepreneurs that are turning to different forms of content in an effort to "hopefully" make it their career.

You see them going to YouTube, to Instagram, to Facebook, and to TikTok.

It is true, there are a few people who have made a lot from the content alone.

Many entrepreneurs are also gaining huge audiences from their content - I've seen 100k+ followers for many entrepreneurs.

But should the platforms be your go-to strategy for success as an entrepreneur?

Let's look at the reality of one of the more profitable platforms for content creators, YouTube.

How easy is it to build an entrepreneurial successful business from a platform?

The Reality Of YouTube

So you want to become a YouTube entrepreneurial star?

Fantastic!

Let's look at what that really entails.

Many people would say that a good entrepreneurial income would be around $100,000/year.

So how does this translate to YouTube?

Well, YouTube likes when you make content regularly, the general trend is 1 long-form video per week.

This means you will need to make $1,923.08 per weekly video.

So how do we get there?

Well, according to YouTubers, on the HIGH end, YouTube pays $30 per 1,000 views.

On the LOW end, YouTube pays $1 per 1,000 views.

Let's assume that you manage to get the high end (unlikely, but let's have fun with it and dream!)

If we assume $30 per 1,000 views, then you will need 64,103 views to reach your goal.

However, YouTubers in the entertainment industry (the most watched industry) get less than 10,000 views on average per video.

If you're lucky on the high end, that is an average of $300 per video or $15,600 per year.

Nowhere near your $100k goal.

Not to mention doing all the work by yourself is extremely difficult and causes a lot of stress.

Most YouTube content creators actually fail due to burnout more than due to bad content.

To make the most relevant and good-looking content on YouTube, to compete, often takes teams of people.

It is hard to split $15.6k among a team and live.

The Easy Solution

There is something you need to realize - YouTube is more interested in paying themselves than they are in paying you.

However, that doesn't mean you can't win!

If you are able to get even 1,000 average views of your video, you can actually fairly easily get to the $100,000 mark in business.

But you won't do it on someone else's platform.

Whether it is YouTube, Instagram, Facebook, or TikTok - it doesn't matter.

All of those platforms only care about their platform, none of them care about you.

So instead, you build your own platform instead.

If you can average 1,000 views on weekly videos, you should have at least 10% of them that are extremely loyal to you and will buy a product you have.

So, create something that is worth $100/month on your own platform.

Those 10% = 100 people, who each pay $100/month = $10k per month earned.

In other words, over $100k/year.

If you have a higher average view count, it actually gets easier!

At 10,000 views per video, 10% is 1,000 people so you only need a product that is worth $10/month to reach your goal.

I've spoken with people who had audiences of over 100k loyal people who were struggling in their business because they kept everything on a platform that didn't care about them.

When the platform changed (which inevitably happens), they got screwed over, because the platform doesn't care about you.

With that kind of an audience, you only need to get $1/month to reach $100k revenue - and with that level of loyalty, there is no reason you shouldn't have a 7-figure income.

This is the reality of YouTube - it's a platform where you can find an audience, but it's not the platform where you win as an entrepreneur.

You are worth more than any platform out there.